Apple is “considering” raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg.
Citing unnamed people familiar with the matter, the report claims that despite a projected decline in the overall smartphone market, Apple plans to increase its overall revenue by raising the price of the iPhone 15 Pro and iPhone 15 Pro Max.
This isn’t the first time we’ve heard suggestions that Apple could hike the price of its forthcoming Pro models. A rumor in May claimed that since the iPhone 15 and iPhone 15 Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, Apple saw even more of a need to separate the Pro and non-Pro devices in terms of pricing this year.
The price increase was also corroborated by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.
The iPhone 14 Pro and iPhone 14 Pro Max start at $999 and $1,099, meaning that any price increase would put both high-end iPhone models north of $1,000 for the first time.
Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year, which is roughly in line with the year before, according Bloomberg.
Apple is expected to announce the iPhone 15 series in September, although supplies for the Pro models could be constrained. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while several additional features and changes are rumored for the Pro models.
Popular Stories
iPhone 15 Pro: Top Five Rumored New Features
Apple is expected to unveil the iPhone 15 lineup in September. As usual, the Pro and Pro Max models are expected to have a wide range of new features, including a USB-C port, A17 Bionic chip, titanium frame, and more. Below, we have recapped the top five new features rumored for the iPhone 15 Pro models. USB-C port: iPhone 15 Pro models are widely rumored to feature a USB-C port, providing…
HomePod Mini 2: Everything We Know So Far
Apple’s HomePod mini will be three years old in October, raising questions around what the company has in store for its low-cost smart speaker in the future. Here’s everything we know so far based on rumors and Apple’s other releases. The HomePod mini was announced in October 2020 at Apple’s iPhone 12 event. Less than half a year later, Apple discontinued the original HomePod, leaving the…
iPhone SE Remains Safe Buy as New Model No Longer Expected to Launch Next Year
After speaking with supply chain companies in Asia, Barclays analysts Blayne Curtis and Tom O’Malley believe that Apple is no longer planning to launch a fourth-generation iPhone SE in 2024. In a research note today, the analysts said the device was expected to feature an Apple-designed 5G modem, but the plans appear to be delayed. Apple has reportedly been planning its own modem since at…
Gurman: Refreshed High-End MacBook Pro and Mac Mini With M3 Chips to Launch Next Year
The Mac mini and high-end MacBook Pro will not be among the first wave of Macs to launch with the M3 chip later this year, according to Bloomberg’s Mark Gurman. In the latest edition of his “Power On” newsletter, Gurman said that he believes “it’s a sure thing that an M3 version of the Mac mini is eventually coming,” but it is not imminent or far into development. As such, he claims that the …