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Some of us are trying to spend less time staring at screens. We’re Bricking our phones to work on jigsaw puzzles, spend time outside, or read. But there’s nothing wrong with sitting down in front of the TV for a movie night with family. Or consider the educational gains that come from watching a Sir David Attenborough documentary. A TV can still fit into a digital detox lifestyle, and for those who want an OLED model with excellent contrast, there’s good news.
Roku just announced two new budget TVs and both come with an OELD display, and prices start at $999.99. Here’s everything to know about the new Roku TV models.
Roku Pro Series OLED
Already available at Amazon, the Roku Pro Series OLED comes in at $999.99 for a 55-inch display and $1,199.99 for a 65-inch display. Chris Larson, Vice President for Retail Strategy at Roku, is quoted in a press release as saying, “OLED technology has been locked behind premium price tags, forcing many customers to choose between the display they want or a price that works for them.” Roku’s new OLED models aim to remove the cost-prohibitive element of owning an OLED.
The Pro Series brings an ultra-wide viewing experience and a modern design with an ultra-thin metal bezel. Roku had the customer in mind when they designed the included stand since it requires zero tools for assembly.
Slim and sleek for a modern design.
Credit: Roku
Bluetooth pairing to headphones is perfect for nights when the household is asleep but you simply must watch one more episode before bed. The remote control with backlit buttons is also a major plus when watching TV into the dark hours.
The Roku Pro Series OLED TV has a native refresh rate of 120Hz and 4K resolution.
Roku Pro Series LX OLED TV
Launching in the beginning of October 2026, the Roku Pro Series LX OLED will be the brand’s most advanced model. Roku says it will have a brighter display with an even wider range of colors compared to the Roku Pro Series OLED, and a more advanced polarizer to help reduce reflections. In addition, it has a 144Hz refresh rate, making this an ideal model for gaming.
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Roku hasn’t announced sizes of this model, but we know it will come with a list price of $1,299 once it launches.
How to buy the Roku Pro Series OLED TV
You can already purchase the base Roku Pro Series OLED at Amazon. The 55-inch model has a price of $999.99 and the larger 65-inch comes in at $1,199.99. We’ll keep this page updated once we have sizing information and a launch date for the Roku Pro Series LX OLED TV.