The rumors are true: The pink iPhone is back.
At today’s Apple Event, a hush fell over the crowd when the iPhone 15 appeared on screen in…pink. But dear readers, it’s not the vibrant, Barbie pink some had hoped for. In true Apple fashion, the pink in question is a quiet shade existing somewhere between blush and bubblegum. Apple isn’t leaning into Barbiecore or hot pink nostalgia just yet.
It’s time for a pink iPhone
Aside from black, the other colors of the iPhone 15 — blue, green, and yellow — are similarly subtle. The colorway is giving Easter with a banana Laffy Taffy yellow, 2012 mint green, and “girl we fucking see them” blue. But at least Apple has let the iPhone 14 Pro’s assault on the color purple rest.
Aside from innovating the iPhone color, the iPhone 15 also has the Dynamic Island — the now-standard black bar at the top of the device — a new 48 megapixel main camera, and a USB-C connector.
The iPhone 15, iPhone 15 Pro, and iPhone 15 Pro Max can be pre-ordered starting Sept. 15, with full availability in stores on Sept. 22. Find the new flagship smartphone lineup here: