Netflix earlier this year began cracking down on password sharing in the United States and other countries, and the effort has been successful, the company said today. Netflix gained 5.9 million new global subscribers in the second quarter of 2023, including more than one million in the U.S. and Canada, according to its most recent earnings report [PDF].
Based on these results, Netflix will now roll out paid sharing to “almost all” remaining countries where the new policies have not yet been enacted. Netflix eliminated multi-household password sharing in the United States in May, a move that immediately caused signups to surge.
According to Netflix, revenue is up in every region where paid sharing was introduced, and sign-ups have exceeded cancelations. The company saw revenue growth of 2.7 percent year over year. Going forward, Netflix expects revenue growth to accelerate further as it begins to see the full benefits of paid sharing and additional adoption of its ad-supported plan.
For years, Netflix allowed subscribers to share their accounts with people outside of their direct household, but that is no longer allowed. All people who access a Netflix account must live in the same location, with Netflix restricting access based on IP and other location data. Netflix provided tools to allow those sharing accounts to sign up for their own accounts.
Netflix claimed that more than 100 million households were sharing accounts, impacting its ability to “invest in and improve Netflix” for paying members.
Popular Stories
Apple Maps Gradually Winning Over Google Maps Users, Report Suggests
iPhone users are increasingly finding reasons to choose Apple Maps over Google Maps, with some customers commending its clear public transport directions and visually appealing design. That’s according to anecdotal reports collected by The Wall Street Journal (paywalled). While Apple Maps comes preinstalled on all iPhones, the overwhelming majority of iPhones in the U.S. have Google Maps…
iPhone 15 Could Feature Stacked Battery Technology
Apple’s iPhone 15 lineup could feature stacked battery technology for increased energy density and prolonged lifespan, a recent rumor claims. iPhone 15 lineup dummy models. According to the Twitter user “RGcloudS,” the iPhone 15 lineup will feature stacked battery technology. The information came as part of an alleged leak about Samsung’s Galaxy S24+ and S24 Ultra models, which are also said…
Apple’s First M3-Powered Macs Likely to Launch in October
Apple’s first M3-powered Macs could arrive as early as October, according to Bloomberg’s Mark Gurman. Writing in his latest Power On newsletter, Gurman said sources tell him an October event will follow Apple’s iPhone 15 series announcement in September, and the state of Apple’s current product lineup suggests it will focus on new Macs with M3 chips. Given that Apple launched new 14-inch …
Samsung Debuts New $1,599 ViewFinity S9 5K Display to Compete with Apple’s Studio Display
Samsung today announced the upcoming U.S. launch of its ViewFinity S9 display, which is designed to compete with the Studio Display from Apple. The ViewFinity S9 previously launched in South Korea in June, but next month it will be expanding to the United States. The 27-inch ViewFinity S9 features a 5K display with a resolution of 5120 x 2800 and 218 pixels per inch. It offers 600 nits…
MacBook Pro With 3nm Chip Reportedly Launching Later This Year
Apple plans to release a new MacBook Pro with an upgraded chip manufactured with TSMC’s advanced 3nm process in the third quarter of 2023, according to DigiTimes. ”Apple’s next-generation MacBook Pro slated for launch in the third quarter will feature 3nm processors, according to industry sources,” the preview says. The report is likely referring to a new 13-inch MacBook Pro with Apple’s…