NEW DELHI, Nov 16 (Reuters) – India’s Tata Group is planning to open at least 20 “beauty tech” stores where it will use virtual makeup kiosks and digital skin tests to get young, affluent shoppers to buy premium cosmetic products, according to a company document and a person familiar with its strategy.
The move pits Tata, whose interests range from cars to jewellery, against LVMH’s (LVMH.PA) Sephora and domestic rival Nykaa (FSNE.NS) for a share of the fast-growing $16 billion beauty and personal care market in the world’s second-most populous country.