Have you seen the viral videos showing the iPhone Duo’s opening animation?
Videos showing stunned tech reporters repeatedly opening and closing the device are racking up tens of millions of views on social media, and it’s easy to see why: Apple designers are just showing off with this one.
When you open the iPhone Duo, an optical illusion makes the outer screen appear to blur and blend into the inner display. For a moment, the fluid transition makes it look like you’re peering through a pane of glass rather than a phone screen. It’s like nothing we’ve ever seen on a phone before.
Tech creator Marques Brownlee shared a video of the Apple design flex that already has 32 million views and counting:
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Apple finally revealed the iPhone Duo, the first-ever folding iPhone with a flexible display, on Sept. 9. You’ll have to wait until Oct. 23 to get the device in your hands (and come up with $1,999), but a chosen few have already gotten the chance to demo the device at Apple Park, including Mashable Senior Reporter Stan Schroeder, who went hands-on with the Duo.
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In this Mashable video, a crowd gathers to watch the Duo open and close on a folding stand at Apple Park:
The fluid transition effect is already resulting in memes like this:
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I was skeptical of the iPhone Duo’s design based on the leaks, but after seeing the big reveal, I have to say that I got this one wrong. The foldable phone looks gorgeous, and that opening animation is the kind of 10/10 design flex that shows exactly why Apple does user interfaces better than anyone.
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In addition to the iPhone Duo’s blur effect when you unfold the device, Apple also added its premium nano-texture finish to the display. This will reduce glare and make the crease less visible, resulting in a highly polished look. The translucent Liquid Glass elements really shine on this device, too.
Follow our Apple event live blog to catch up on all the news and announcements from the “Surprise and Shine” keynote, with live updates from Apple Park.