Tim Cook shared an inside look at the work he is doing behind the scenes as he prepares to step down as Apple’s CEO next week. Cook has been preparing incoming CEO John Ternus for the transition over the last several months, and today he introduced Ternus to popular Pokémon character Pikachu.
Cook said he and Ternus met with the Pokémon team to talk gaming. The accompanying video features Pikachu exploring the Apple Park campus, including dancing under the rainbow arch and picking an apple from the orchard.
It’s not clear why the Pokémon team was at Apple Park, but Cook first met Pikachu in September 2025 on a trip to Japan for the reopening of Apple Ginza in Tokyo.
There are several Pokémon-themed games available on Apple’s platforms, including Pokémon GO, Pokémon Trading Card Game Pocket, Pokémon UNITE, and Pokémon Champions.
Popular Stories
You Can Listen to Tim Cook’s Final Earnings Call as Apple CEO Today
Tim Cook will participate in his final Apple earnings call as the company’s CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Cook and CFO Kevan Parekh will discuss Apple’s earnings results for the second quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street analysts, anyone…
Tim Cook Thanks Shareholders on His Final Apple Earnings Call
Apple CEO Tim Cook today confirmed that today’s call was his last as CEO, with John Ternus set to become Apple’s new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO. I just wanted to take a moment to say thank you to all of you, from our shareholders, particularly our long-term shareholders who have put their trust in us for so many years, …
Tim Cook: Apple ‘Reluctantly Raised Prices’ Due to ‘100-Year Flood on Memory Pricing’
Apple didn’t want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company’s Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged. On the pricing front, you know, we reluctantly raised prices. I would say we did it because we’re in what I would…