Apple Event: Six New Products to Expect on September 9

Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.

Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without active noise cancellation, and potentially more.

Here are the six products most likely to be unveiled at the event.

Most Likely

• iPhone 18 Pro: A20 Pro chip, a smaller Dynamic Island, a simplified Camera Control button, a Dark Cherry color option, and more.
• iPhone 18 Pro Max: The same features rumored for the iPhone 18 Pro, but the Pro Max model may be slightly thicker due to a larger battery and a variable aperture camera, which might be exclusive to the Pro Max model this year.
• iPhone Ultra: A foldable iPhone Ultra with a 7.7-inch inner display and 5.3-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and more. iOS 27 is expected to be tailored for the foldable iPhone, allowing for side-by-side apps and other iPad-like multitasking functionality.
• Apple Watch Series 12: A faster S11 chip or newer, longer battery life, fitness tracking improvements, and a ceramic case option.
• Apple Watch Ultra 4: A faster S11 chip or newer, fitness tracking improvements, and additional satellite features for the Apple Watch Ultra 3 and newer, such as Apple Maps via satellite and the ability to send and receive photos with Messages via satellite. Touch ID was initially rumored, but seemingly ruled out.
• AirPods 5: Two new AirPods 5 models with and without active noise cancellation.

Other Possibilities

Many of the products below are more likely to be announced in October this year, but perhaps some of them will appear at the September event.

• iPad mini: A19 Pro or A20 Pro chip, an OLED display, a vibration-based speaker system, and a water-resistant design.
• iMac: M6 chip and new color options.
• 14-inch MacBook Pro: A new 14-inch MacBook Pro base model with an M6 chip.
• MacBook Ultra: A major MacBook Pro redesign in late 2026 or early 2027, with M5 Pro and M5 Max chips, an OLED display, a touch screen, a Dynamic Island, and a thinner design. On this laptop, which will reportedly be named MacBook Ultra, macOS 27 is expected to offer a touch-friendly interface.
• Apple TV: At least five new features, including an A17 Pro chip or newer, an increased 8GB of RAM for Apple Intelligence, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote.
• HomePod mini: Newer chip with Siri AI support, improved sound quality, Apple’s N1 chip with Wi-Fi 7 support, a second-generation Ultra Wideband chip, and potentially new color options like red.
• Home Hub: An all-new smart home hub featuring Siri AI, a 6-inch to 7-inch square display, an A18 chip for Apple Intelligence, FaceTime, and more. There will a tabletop version with a speaker base and a wall-mounted version.