Apple remains on track to launch its first smart home device with a screen before the end of the year, according to Bloomberg‘s Mark Gurman.
Gurman reiterated that the device will use facial recognition to determine who is standing in front of it and serve up personalized content for that individual user. The description lines up with code found in macOS Tahoe 26.7 earlier this week, which revealed that the smart home hub will support multiple user profiles and use “ambient sensing” to verify identity. Apple is also readying a new Apple TV and an updated HomePod mini as part of the same renewed push into the home, according to Gurman.
Apple’s smart home hub has been rumored for years. It is rumored to feature a square, seven-inch display with a front-facing camera, running an operating system closer to tvOS than iOS, with a home screen built around quick-access widgets. Pricing is expected to land somewhere around $350.
Apple originally intended to release the device in spring 2025, then targeted spring 2026, before pushing it back to September because Siri AI was not ready. Gurman reported over the weekend that Apple is rearranging sections of its retail stores to accommodate new smart home products.
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