Apple’s annual Back to School promotion is now live in the United Kingdom and 18 other European countries: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and Turkey.
The European launch follows the company’s back-to-school promotion rollout in the United States and several other regions and territories last month.
The offer is aimed at college students and educational staff and includes a gift card worth up to £120/€120 with the purchase of an eligible Mac or iPad. Turkey is the exception, where buyers of eligible Macs and iPads can choose a four-pack of AirTags at no additional charge, or they can pay extra for various AirPods models or (when purchasing an iPad) an Apple Pencil Pro.
The promotion runs from August 13 to October 22, 2026.
Popular Stories
Apple’s 2026 Back to School Offer Just Went Live in Select Countries
Apple’s annual Back to School promotion is now live in select countries in Asia, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. The offer provides college students and educational staff with a free item with the purchase of an eligible Mac or iPad model. The exact offer varies by country, with options including a pack of four AirTags, AirPods 4,…
Apple’s 2026 Back to School Offer Goes Live in the US: Up to $150 Gift Card With Mac or iPad
Apple’s annual Back to School promotion is now live in the United States, Canada, and Mexico, following earlier rollouts in Asia. This year’s promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad. Apple is offering a $150 gift card with any new MacBook Pro, and a $100 gift card with any new MacBook Air, iPad Pro, and iPad Air. The gift card can be used towards…
Apple Extends 2026 Back to School Promotion Until September 24
Apple today extended its 2026 Back to School Promotion until September 24, which means it will last almost a month longer than planned. The extension is applicable in the United States, Canada, Mexico, and multiple countries in Asia. The Back to School promotion offers a free item or gift card when students or educators purchase an eligible Mac or iPad model, plus an educational discount. …