Alexander McQueen will return to London Fashion Week for Spring/Summer 2027, the brand announced today, returning to its roots for the first time under creative director Seán McGirr, who was appointed in 2024.
“London has always been at the heart of McQueen; there’s a uniquely visceral energy to the city that runs throughout the house’s history and continues to inspire everything we do today,” McGirr says. “Returning to London Fashion Week allows us to deeply engage with that spirit and the creative community that defines both London and this house.”
McQueen hasn’t shown in London since Sarah Burton’s Spring/Summer 2023 Show, “First Sight” at the Old Royal Naval College in Greenwich. The brand also showed in London the year prior, for Spring/Summer 2022, on an East London rooftop, inside a bubble dome.
Of course, the British fashion capital is central to the brand history. Launched by Lee Alexander McQueen in 1993, London played host to some of the designer’s most revered shows, including his early collections Highland Rape (Fall/Winter 1995) The Birds (SS95) and Golden Shower (SS98). His Gatliff Road Warehouse era from 1998–2001 (No. 13, Eshu, Voss, What a Merry-Go-Round) is often considered McQueen’s most influential London period. McQueen then moved his shows to Paris in 2001, following investment from Gucci Group.
“Bringing McQueen back to London Fashion Week is a meaningful moment for the house. London is where our story began and remains central to our identity,” McQueen CEO Gianfranco D’Attis, who was appointed to the role on June 3, said in a statement. “We are proud to reaffirm our commitment to the British Fashion Council and to the city’s extraordinary creative ecosystem, while continuing to build on McQueen’s heritage and shape its future.”
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McGirr has had some major celebrity dressing moments, including Zendaya at Jimmy Kimmel Live in March of this year.Photo: Getty Images