Best anti-Prime Day deals at Best Buy (so far)


Prime Day is just around the corner, but it won’t be the only huge sale we get this month. Other major retailers are planning to host competing sales that run alongside Amazon’s festivities, turning late June into a savings smorgasbord.

Best Buy, for its part, will be running a weeklong “Tech Fest” sale from June 22 to 28. (It’s almost double the length of Prime Day 2026, which goes from June 23 to 26.) Historically, the tech retailer has been one of Amazon’s biggest rivals when it comes to Prime Day counter-programming, and I expect that to be the case again this year.

Already, the competition between the two retailers is vicious. Having spent several hours cross-checking their prices on popular gadgets, I’ve found many instances where Amazon is undercutting Best Buy by anywhere from two bucks to two cents. (That’s just petty.) For now, its early Prime Day deals seem to be generally better the Best Buy’s pre-Tech Fest offers.

That said, I’ve managed to scrounge up over 40 products that are price-matched or cheaper at Best Buy, or available exclusively there because Amazon’s inventory has dried up. (There are some really good deals on older Apple devices that Amazon no longer stocks in new condition, including the M4 MacBook Air and M3 iPad Air.)

Check out the full list below. Just keep in mind that prices could get even better once Tech Fest officially begins next week.

Amazon device deals

Headphones deals

Earbuds deals

Laptop deals

Tablet deals

Smartwatch deals

Unlocked phone deals

Video game deals

Lego deals



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