Apple today debuted a new Sales Coach app for the iPhone and the iPad, replacing the former SEED app. Designed for Apple Store and Apple Authorized Service Provider (AASP) employees, Sales Coach provides training resources and information useful for Apple device sales.
Sales Coach is available for Apple Store and AASP employees worldwide, and Apple has released it as an update to the former SEED app. Those who have the SEED app will see it change to Sales Coach when installing the latest update. Sales Coach is not a publicly available app.
Compared to the SEED app, Sales Coach adopts Apple’s updated Liquid Glass design, and it includes a new AI chatbot that will answer product-related questions. The chatbot can be accessed through a new “Ask” tab, and it is similar to the chatbot in the Apple Support app.
Employees can get instant information on specific iPhone capabilities, details on how different software features work, and more, across all of Apple’s products.
Apple has been working on the Sales Coach app for a few weeks now, and we first shared details about it earlier this month. Sales Coach is also rolling out on the web at https://salescoach.apple.com.
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