Apple Event in October? Here’s What to Expect


Apple’s annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.

Tim Cook Rainbow
Will there be another Apple event this October? We discuss the possibility below.

Apple in October

Apple’s most recent October events were in 2021 and 2023.

In 2022 and 2024, Apple did not host an October event. Instead, it announced new products with press releases and a series of shorter product videos.

Apple Scary FastApple Scary FastThe graphic for Apple’s Scary Fast event in October 2023

A recap of Apple’s hardware announcements:

  • October 2021 (Event): 14-inch and 16-inch MacBook Pro models with M1 Pro and M1 Max chips, AirPods 3, and new HomePod mini colors
  • October 2022 (Press Releases All on a Tuesday): iPad Pro with M2 chip, iPad 10, and third-generation Apple TV 4K
  • October 2023 (Event): 14-inch and 16-inch MacBook Pro with M3, M3 Pro, and M3 Max chips, and iMac with M3 chip
  • October 2024 (Press Releases Across a Monday-Tuesday-Wednesday): 14-inch and 16-inch MacBook Pro with M4, M4 Pro, and M4 Max chips, iMac with M4 chip, and Mac mini with M4 and M4 Pro chips

Rumored Products

It is not yet known if Apple plans to host an October event this year, but it seems likely.

Bloomberg‘s Mark Gurman said iPad Pro models with Apple’s M5 chip would be released this year. If that timeframe remains accurate, the likelihood of an October event this year is high, as the standard M1 through M4 chips were all unveiled during events.

ipad pro 2024ipad pro 2024
Apple is also expected to update the Vision Pro with the M5 chip this year.

Apple’s next MacBook Pro models with M5, M5 Pro, and M5 Max chips will reportedly enter mass production soon, but they might not be announced until early 2026.

Gurman expects Apple to update these products between late 2025 and early 2026:

Gurman’s list did not mention the rumored lower-priced MacBook with an A18 Pro or A19 Pro chip, which is also expected to launch in late 2025 or early 2026.

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