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Rebecca Hessel Cohen believes that during âresort,â the Loveshackfancy woman operates with the following schedule: First, sheâs out and about attending holiday parties around town. Then, sheâs hosting intimate dinners for her family at home, whether thatâs in New York, Charleston, or wherever else Loveshackfancy has a store. Finally, itâs New Years, and sheâs off to celebrate on the slopes of Aspen or the shores of St. Barths. âOur customers are traveling to all the places at this time,â Hessel Cohen said.
Naturally, the brandâs new resort collection addresses all those occasions. Thereâs a number of evening dresses and gowns meant for a Christmas party or black-tie soirée. Many of them boast glittering stars and a palette of sun-like gold or moon-like ivory. Hessel Cohen said that they took their opulent cues from the Venetian palazzos of Caâ dâOro and Caâ Rezzonico. Indeed, a soft white tulle gown with beaded stars would pair perfectly with a Venetian mask, as would a long black dress with gold sequins. âOur customer is really coming to us for event dressing,” she noted.
Although Loveshackfancy is best known for its silk bias-cut dresses. in this collection Hessel Cohen and co. explore the more casual side of the brand with knitwear looks. (Not so coincidentally, the company just opened a cold-weather store in Aspen and in the next few months will do so in Chicago.) Metallic knit dresses and miniskirts come with cardigan shrugs. Thereâs even a Loveshackfancy interpretation of a Fair Isle sweater.
Then there comes their take on New Yearâs party dressing. Mini dresses are adorned with gold sequins or pink flower paillettes. One maxi dress feels like a pastel disco ball with its deep-V neckline and rhinestones. A bohemian-flavored powder blue set and another in white feathers look ripe for those ringing in 2026 on a beach.
Some of the designs in this collection can feel quite youngâitâs hard to imagine a grown woman wearing a spaghetti-strap tartan minidress with a bow hemline or a tutu-like pink frock. But then again, Loveshackfancyâs core audience has always included pre-teen, teen, and college students. (âThe New Tween Status Look: LoveShackFancy Dresses,â read a Wall Street Journal headline in 2021.)
That said, Hessel Cohen does report that the brand has recently seen a âmature and elevated customerâ coming through the doors. Sheâs responding in kind, offering evening looks at higher price-points: One dress in the collection retails close to $1,800. It doesnât have any bows.
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