Interest in Tarot and Oracle Decks Is on the Rise—This May Be Why

As interest in tarot and oracle cards expands, so do the decks themselves—each one a reflection of the moment in which it was made. Artists across generations have reimagined the tarot through their creative lens: from Leonora Carrington’s Major Arcana, a hauntingly surreal take on the archetypes painted in 1955, to Salvador Dalí’s Tarot Universal Dalí, a gilded, cinematic set completed in the 1970s after an abandoned James Bond commission sparked his obsession with the cards. Today’s tarot scene is remarkably diverse, with popular decks including the Dust II Onyx: A Melanated Tarot by the artist Courtney Alexander to celebrate the Black Diaspora; The Gay Marseille Tarot designed by Charlie Claire Burgess with LGBTQ+ themes; and Secrets of Paradise Tarot by author Leticia Ferrer-Rivera and illustrator Laura Bello, which incorporates Caribbean and Latin American spirituality. There are even sex positive decks like the Goddess of Love Tarot by Gabriela Herstik.

“There is power when artists create their visions, and now there are tarot decks for every fandom,’ says Herstik. “I created Goddess of Love specifically for lovers, witches, and anyone who’s connected to their sexuality.”

Even luxury fashion has caught on. Dior released a limited-edition tarot scarf collection, while Gucci’s Alessandro Michele has frequently woven tarot imagery into his collections. Even Chanel and Hermès have joined the mystic wave—Chanel’s ‘Clairvoyance’ makeup collection featured tarot-inspired blushes, while Hermès released silk scarves adorned with intricate card motifs.

But despite its popularization and mystical connotations, many modern practitioners view tarot less as fortune telling and more as a psychological tool. “Tarot and oracle cards help us gain perspective,” explains Herstik. “They are spiritual, mystical tools that override our conscious mind and work on our subconscious.”

For Holly Simple, creator of the Holly Simple Tarot, the practice provides an essential pause in our chaotic lives. “Tarot cards have always provided me with a moment to pause, reflect, and delve deeper into myself. Even the ‘scary’ cards are a reminder to seek willingness, openness, and trust.”

It’s this blend of introspection and mysticism that appeals to today’s seekers. As Nicole Pivirotto, creator of the Prism Oracle, puts it: “With how fast-paced life can be, tarot decks create a sacred pause, allowing you to gain a deeper understanding of yourself and the world around you.”