17 Thoughts I Had About the New, ‘Woke’ Jaguar Ad (That Doesn’t Feature a Car?)


5. I know it’s the proper British spelling, but I despise “mould” with a u.

6. Are they…in space?

7. Pink-hued, hot-person-only space?

8. I love the sharp, angular little ponytail on the back left-hand model clad in yellow.

9. As one of my colleagues said in our Vogue Slack, this is “giving Paris Olympics opening ceremonies.

10. Honestly, why do cars have to be featured in car ads?

11. Like, we all know what a car looks like at this point!

12. I’m not sure I totally understand the “Copy Nothing” slogan.

13. According to a press release from Jaguar, this rebrand “recaptures ethos of founder Sir William Lyons to Copy Nothing, by being unique and original.” Okay!

14. Ooh la la, the “next stage in the transformation of Jaguar” will allegedly be revealed at Miami Art Week next month.

15. Sorry, I’m just thinking again about what a huge, sad baby Elon Musk is.

16. I’ll say this for Jaguar: We’re talking about the ad, aren’t we?

17. Somewhere at the great hotel bar in the sky, Don Draper is lighting a cigarette and smiling about the fact that I just wrote an entire story about a 30-second advertisement.



Source link