Eva GreenKevin Tachman
Stepping inside a Roger Vivier presentation during Paris Fashion Week is akin to taking a journey to a new world. Creative director Gherardo Felloni typically takes over a glorious Parisian hôtel particulier for the day and fills it to the brim with a highly-thematic collection complete with actors, dancers, immersive displays and iconic guests ranging from legendary French actresses to A-lister supermodels. And so, for fall 2024, the story was no different, and the brand dubbed the black and white affair Vivier Op-tical.
Naomi Campbell, Georgia May Jagger, Jerry Hall, Paris Jackson, Catherine Deneuve,
Kelly Rutherford, Eva Green, Naomie Harris, and more sipped drinks and explored the maze of installations covered in black and white stripes, scattered with shoes in Mondrian-like graphic block prints with square toes, or covered in a sea of glittering, dazzling crystals and sequins. “Optical art is an homage to Roger Vivier and this moment in the late sixties when it completely changed his point of view,” said Felloni over coffee in one of the many rooms set up with drinks and flowers and petit fours. “In the fifties, it was all about embroideries and pointy shoes. Then Vivier became obsessed with these kinds of things like stripes, black and white and zebra. It’s a moment that I have never explored with Roger Vivier until today.”