The keynote presentation out of the company’s headquarters in Cupertino, Calif. Tuesday capped off with the reveal of its new flagship smartphone lineup:
The non-Pro models both sport an aluminum enclosure with color-infused back glass, an A16 Bionic chip, a 48-megapixel main camera with a 2x Telephoto lens (a vast upgrade over the previous generations’ 12MP setup), and a long-rumored USB-C port. They also standardize the pill-shaped Dynamic Island cutout introduced in last year’s iPhone 14 Pro variants and, somewhat thrillingly, come in a bubblegum pink finish.
The iPhone 15 Pro and iPhone 15 Pro Max clinch their “Pro” branding with upgrades like a premium brushed titanium frame, a new A17 Pro chip, a customizable Action button with haptic feedback (replacing the mute toggle switch), and the forthcoming ability to capture three-dimensional “spatial videos” for next year’s Vision Pro headset. The Pro Max also tacks on an impressive 5x Telephoto camera.
How much will the iPhone 15 cost?
The iPhone 15 Pro Max starts at $1,199 for 256GB of storage. That’s $100 more than the iPhone 14 Pro Max’s base model, but also double the storage.
When will the iPhone 15 be available?
All four iPhone 15 variants will be up for preorder at 8 a.m. ET on Friday, Sept. 15, a week prior to their formal debut on Friday, Sept. 22. The Apple Store will offer trade-in discounts of up to $40 to $650, depending on the model, manufacturer, and condition of the device you’re giving up.