He really did it.
Shortly after Elon Musk’s announcement that Twitter’s bird-shaped logo will be replaced by an X-shaped logo, reflecting a name rebrand for the platform, the change has gone live.
The old Twitter logo can no longer be seen on the main site; instead, the new, X logo is proudly perched in the top left, where the bird once sat.
Credit: Stan Schroeder/Twitter
The change hasn’t been executed very thoroughly yet; for example, Twitter’s official blog and help center still prominently feature the bird-shaped logo. It appears, however, that it’s just a matter of time until Twitter becomes fully X-fied.
The X-shaped logo currently in use might not end up being the final version, as Musk noted that the logo is an “interim” one. This particular logo was community created in a seemingly impromptu contest, announced by Musk on Sunday. “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” he tweeted (x-ed?). “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
And yeah, if you’re wondering, Musk think “tweets” should now be called “x’s”.
Apparently tasked with explaining one of the fastest rebrands in history, Twitter CEO Linda Yaccarino tweeted the following: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” she continued. “Powered by AI, X will connect us all in ways we’re just beginning to imagine. For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started,” she wrote. “X will be the platform that can deliver, well….everything.”
While we wait for Twitter to deliver everything, it’ll be interesting to see how the site’s community reacts to the erasure of the once-beloved bird. Some of the first impressions we’ve seen were not exactly enthusiastic.