Best early Prime Day deals: Fire TVs and kids Fire tablets are seeing the best deals so far


We all know someone who refers to their entire birth month as their birthday. That’s kind of how Amazon treats Prime Day.

On June 21, Amazon announced that Prime Day 2023 will start on July 11 at 3 a.m. ET and run through the end of July 12, which lines up with the familiar early-week, mid-July time slot that we’ve gotten used to since Prime Day outgrew its original single-day nature. New deals will drop every 30 minutes throughout that Tuesday and Wednesday.

Other deals, however, are already dropping. Like now.

Announcement day doubled as kickoff day for early access to select Prime Day deals(opens in a new tab). Some are invite-only (like this $99.99 43-inch Amazon Omni 4K Fire TV(opens in a new tab)) and many are only available to Prime members(opens in a new tab) — kind of the whole point. However, live sales from many big brands (like the Apple and Roborock deals below) that precede Prime Day aren’t officially associated with the early event and don’t require a Prime membership to unlock the deal.

We’re tracking the best early Prime Day deals below and refreshing the list constantly:

Amazon device deals

Why we like it

You can encourage reading time without giving up the cool factor of a tablet with the Kindle Paperwhite. The kid-proof version of Amazon’s “everyone” e-reader offers that crisp paper look with the same 300 ppi glare-free display as the adult version, including an adjustable warm light. A one-year subscription to Amazon Kids+ and all of the ad-free books, games, videos, and apps on it is included.

Echo deals

Fire tablet deals

Amazon subscription deals

Apple deals

Why we like it

The most recent 10.2-inch iPad — just iPad — is well under $300 with its 18% discount at Amazon, making it approachable for anyone who definitely wants an Apple tablet but wants to avoid Pro prices. The 9th generation iPad features upgrades like the speedier A13 Bionic chip, a True Tone display, and a better front-facing camera for crispier FaceTiming. As always, it works with the first-generation Apple Pencil.

MacBook deals

Vacuum deals

Why we like it

Roborock just released their new S8 Series robot vacuums in spring 2023, so we’re psyched to see them on sale already. Compared to one of our previous-favorite hybrids, the S7, the S8 introduces AI-powered obstacle avoidance, amped suction power, and dual roller brushes underneath. Roborock says that those last two improvements lead to a 30% increase in hair pickup. The “plus” version also includes a self-empty dock that holds at least two months’ worth of debris before you have to empty it.

More robot vacuum deals

Cordless vacuum deals

TV deals

Why we like it

You can’t not take advantage of Amazon’s flagship 4K TV being under $100 — that’s an unbelievably rare price for a 43-inch 4K model from any brand. (If you’re one of the lucky Prime members who has this invite-only deal unlocked, you’ll make it work.) The Omni is the smoothest way to experience Amazon’s crowd-favorite Fire TV platform and intuitive app navigation. The two larger Omni sizes get particularly good marks for their crisp HDR handling due to their support for Dolby Vision.

More TV deals


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