Apple Vice President of Worldwide Product Marketing Bob Borchers has alluded to the upcoming Apple silicon Mac Pro and the company’s focus on the Apple Watch’s battery life in a new interview with India Today.
When asked if Apple still intends to pursue its announced plan to transition all Macs to Apple silicon, Borchers reaffirmed Apple’s “clear goal to transition fully” to its own chips, seemingly hinting that the Apple silicon Mac Pro is still in the pipeline.
We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We’ve been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that’s something we intend to do.
Amid discussion about how Apple motivated the wider computing industry to refocus on efficiency over performance, Borchers seemed to concede that the Apple Watch is a device that would benefit greatly from better battery life. He added that the issue of the Apple Watch’s battery life is an area of ongoing attention at Apple. One of several answers to address the problem, Borchers believes, is fast charging. Apple apparently continues to explore how it can balance features, such as real-time health and fitness tracking, and battery life on the device.
Borchers also discussed Apple’s rationale behind offering both the high-end Mac mini and the Mac Studio, explaining that one delivers a small form factor, while the other offers the flexibility of additional connectivity.
Popular Stories
Kuo: New iPhone SE With 6.1-Inch OLED Display and Apple’s 5G Chip Planned
Apple has restarted development of a fourth-generation iPhone SE with a 6.1-inch OLED display and an Apple-designed 5G chip, according to the latest information shared by reputable Apple analyst Ming-Chi Kuo. This reversal comes nearly two months after Kuo said Apple had abandoned its plans to release a new iPhone SE in 2024. In a series of tweets today, Kuo said the new iPhone SE will be…
iPhone 15 Pro Launching This Year With These 8 New Features
Apple is expected to announce the iPhone 15 series in September as usual. So far, rumors suggest the Pro models will have at least eight exclusive features that will not be available on the standard iPhone 15 and iPhone 15 Plus, as outlined below. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models are expected to be equipped with…
iPhone 15 USB-C Cables Without MFi Badge May Have Data Transfer and Charging Speed Limits
Apple’s iPhone 15 series will officially only support USB-C accessories that have been certified by Apple’s own Made for iPhone (MFi) program, potentially limiting the functionality of accessories not approved by Apple, an established leaker has now claimed. Since being introduced in 2012, first-party and MFi-certified Lightning ports and connectors have contained a small integrated circuit…
iPhone 15 Pro Max Could Have Thinner Camera Bump and Smaller Footprint
The iPhone 15 Pro Max will be thicker than its precedessor despite having a slightly reduced height and width, but it could offer a less protrusive camera rear array, according to newly shared CAD renders and dimensions. The leaker known as “Ice Universe,” who has divulged accurate information about Apple’s plans in the past, shared the latest CAD renders and specific dimensions in a series…
New MacBook Air Rumored to Launch in April With These 5 New Features
Apple plans to release a new MacBook Air with a larger 15-inch display in April, according to display industry analyst Ross Young. The laptop is expected to be powered by the M2 chip and will likely support Wi-Fi 6E and Bluetooth 5.3. While we wait for the new MacBook Air to be announced, we have recapped five new features that have been rumored or are likely to be included. 15-Inch…
Microsoft Announces iMessage Support on Windows With Several Limitations
Microsoft today announced that it is adding iPhone support to its Phone Link app on Windows 11. The app allows iPhone users to make and receive phone calls, send and receive text messages, and view an iPhone’s notifications directly on a PC. Notably, the app brings limited iMessage functionality to Windows. After pairing an iPhone with a PC via Bluetooth and granting some permissions on the…
Top Stories: iPhone 15 Leaks, iOS Beta Distribution Changes, and More
We’re still over six months out from the official unveiling of the iPhone 15 lineup, but rumors and leaks are already ramping up to a fever pitch with new spy photos, renderings based on CAD leaks, and fresh details surfacing in recent weeks. New Mac models are also in the works as we look toward a rumored 15-inch MacBook Air and the Apple silicon Mac Pro, as well as updates further in the…