‘This is about making the sport stronger and boosting growth,’ says the RFL’s chief regulatory officer, Karen Moorhouse
These are fascinating times for rugby league. On the field, there is the prospect of a World Cup in England this autumn, and domestically, Super League has been buoyed by a strong start to the new season and its new broadcast arrangement with Channel 4. There is just as much intrigue off the field too, with the game about to embark on a new realignment of governance that could have far-reaching implications for everyone connected with the game. But what exactly does “realignment” mean?
Last week, the Rugby Football League and Super League announced they had agreed heads of terms on a deal which would unite the two major entities and, in their opinion, bulletproof the sport long-term. The major change? The creation of a joint-venture company called Rugby League Commercial, which will handle all broadcast, marketing and events rights for the sport, enabling it to deliver a clear and unified game-wide vision to prospective new partners.
Continue reading…‘This is about making the sport stronger and boosting growth,’ says the RFL’s chief regulatory officer, Karen MoorhouseThese are fascinating times for rugby league. On the field, there is the prospect of a World Cup in England this autumn, and domestically, Super League has been buoyed by a strong start to the new season and its new broadcast arrangement with Channel 4. There is just as much intrigue off the field too, with the game about to embark on a new realignment of governance that could have far-reaching implications for everyone connected with the game. But what exactly does “realignment” mean?Last week, the Rugby Football League and Super League announced they had agreed heads of terms on a deal which would unite the two major entities and, in their opinion, bulletproof the sport long-term. The major change? The creation of a joint-venture company called Rugby League Commercial, which will handle all broadcast, marketing and events rights for the sport, enabling it to deliver a clear and unified game-wide vision to prospective new partners. Continue reading…[#item_full_content]