Apple Stores Receive ‘Do Not Open’ Boxes Ahead of Smart Home Products Launch

Apple Stores around the world are preparing to install new product presentations starting on Thursday, October 8.

Apple retail stores received confidential boxes earlier this week featuring “Do Not Open Until October 8” stickers on them. They are believed to contain new visual merchandise, which enables workers to update labels, graphics, and product layouts in stores around the release of new products. MacRumors received a tip-off about the boxes earlier this week, which it has now independently verified.

There is a possibility that the materials relate to the iPhone Duo, but it seems more likely given their confidentiality and timing that they relate to the rumored launch of Apple’s smart home hub, alongside a new Apple TV 4K, and the HomePod mini 2. Yesterday, Bloomberg‘s Mark Gurman said that Apple plans to introduce these three long-awaited new devices on Tuesday, October 13.

If Apple announces the new devices sometime in the week of Monday, October 5, Apple Stores would need to update their displays for launch on October 13. For now, the exact timing of the announcement of the trio is unclear. Gurman’s report used indeterminate wording, simply saying that Apple would “push into the smart-home market on October 13.” This could be either announcement or launch.