Gurman: ‘iPhone Duo Max’ With Bigger Display Likely in Apple’s Plans

Bloomberg‘s Mark Gurman has suggested Apple will release an “iPhone Duo Max” in the coming years, highlighting why Apple chose the “Duo” moniker over other names.

In the months leading up to Apple’s iPhone Duo unveiling, Gurman reported that employees within Apple had begun referring to the device as the “iPhone Ultra,” possibly having been influenced by media coverage of the device and leaker speculation.

In the end, however, Apple chose to go with a three-letter “Duo” suffix, which Gurman says matches Air and Pro, and leaves room for additional suffixes that wouldn’t have worked with “Ultra.”

Writing in his latest Power On newsletter, Gurman foresees the company releasing an “iPhone Duo Max” in the future, which would likely feature a larger display, and perhaps even a “Duo SE” or “Duo Mini,” with stripped-down specs and a clamshell design, respectively.

Gurman says he fully expects the iPhone Duo to become the “predominant foldable phone on the market,” thanks to its software adaptations, high-quality hardware, and durability compared to other foldables. Indeed, he argues that the device is “so impressive” that it will “turn foldables into the new normal.” Do you agree? Let us know in the comments.