July is nearly over, meaning that Apple’s annual iPhone event is fast approaching. Below, we look back at when Apple typically announces iPhone events.
This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new split-up launch strategy.
We are still waiting for Apple to announce the iPhone 18 Pro and iPhone Ultra event. In his newsletter last month, Bloomberg‘s Mark Gurman said September 8 or September 9 are the most likely dates for the event. If that proves to be accurate, then the most likely dates for Apple to announce the event would be Tuesday, August 25 or Wednesday, August 26, as the company typically provides two weeks’ notice.
Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.
The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the COVID-19 pandemic.
| iPhone Series | Announcement Date | Event Date | Delta (Days) |
|---|---|---|---|
| iPhone 17 | Tuesday, August 26, 2025 | Tuesday, September 9, 2025 | 14 |
| iPhone 16 | Monday, August 26, 2024 | Monday, September 9, 2024 | 14 |
| iPhone 15 | Tuesday, August 29, 2023 | Tuesday, September 12, 2023 | 14 |
| iPhone 14 | Wednesday, August 24, 2022 | Wednesday, September 7, 2022 | 14 |
| iPhone 13 | Tuesday, September 7, 2021 | Tuesday, September 14, 2021 | 7 |
| iPhone 12 | Tuesday, October 6, 2020 | Tuesday, October 13, 2020 | 7 |
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