Samsung Galaxy Unpacked is right around the corner, with the event scheduled for July 22 in London. This means that we will soon have all of the official details surrounding Samsung’s next generation of foldable smartphones, like the Samsung Galaxy Z Fold 8 and the Galaxy Z Flip 8.
One of the big questions remaining amid the steady stream of rumors and leaks: How much will the Z Fold 8 and Flip 8 cost? And will they arrive with price increases, like so many other recent product launches?
Unfortunately, it seems very likely that the global RAM shortages affecting the entire tech industry will also affect Samsung’s pricing for its new mobile devices.
South Korean outlet SEDaily reports that the Galaxy Z Fold 8 256GB base model will likely go on sale at launch for $2,199, a $100 price increase over its predecessor, the Galaxy Z Fold 7. The outlet also reported that the new Galaxy Z Fold Ultra Wide model, which matches the rumored specs of the unreleased iPhone Ultra Fold, will start at $1,899.99, also with 256GB.
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As for the Samsung Z Flip 8, consumers could also face a roughly $100 price increase for the base model when compared to its predecessor as well. According to leaker Lanzuk (as reported by Phone Arena), the Flip 8 may launch with a starting price of $1,199. The Flip 7 with 256GB of storage launched at $1,099 in July 2025.
Earlier this year, Samsung already set price hikes in motion when it raised the price on its new Galaxy S26 line of smartphones when compared to its predecessors. The Galaxy S25, for example, launched at $799, whereas the Galaxy S26 made its debut at $899, or a $100 increase. The company also effectively raised the starting prices on the S26 Plus and S26 Ultra by $100 by eliminating lower-storage configurations of the phone, a move we’ve also seen from Apple. Samsung also eliminated a long-standing promotion that let customers who pre-ordered new phones get double the storage at no extra cost.
The global RAM shortage spurred by the AI boom has left the wider tech industry scrambling to meet demand for products ranging from laptops to smartphones to gaming consoles. Dubbed RAMageddon, the memory crisis has led to widespread price increases across the tech industry, and as we’ve reported previously, the problem is likely to get worse before it gets better.
We’ll find out next week. Mashable will be attending the Galaxy Unpacked event in London, so check back for our live coverage of all the announcements.