Best Prime Day streaming stick deal: Fire TV Stick 4K Select for under $10

SAVE $30: As of June 25, the Amazon Fire TV Stick 4K Select is only $9.99 for select customers this Prime Day with the on-page coupon code FTVSELECT. That’s 75% off its list price and matches its lowest price ever from Black Friday.

One of Mashable readers’ favorite deals from Black Friday is back for round two on Prime Day 2026. The newest Amazon Fire TV Stick with 4K quality is 75% off for select customers, and it’s a deal worth shouting about.

As of June 25, the Fire TV Stick 4K Select is just $9.99 with the on-page coupon code FTVSELECT. That’s $30 off its list price of $39.99 and matches its best price ever. That’s also cheaper than the Fire TV Stick HD (which does not offer 4K quality). Just be sure to hit “redeem” next to the code on the product page before you add it to your cart.

It’s easily the best streaming stick deal overall, but it’s only available for select customers. Unfortunately, there’s a chance you may not see the on-page coupon. We don’t know the rhyme or reason why Amazon does this. If you do see the extra savings beneath the Prime logo, you’re one of the lucky ones.

While the 4K Select is the newest Fire TV Stick in Amazon’s lineup that offers 4K quality with HDR10+ support, it’s important to note that it’s also the first to feature the new Linux-based Vega operating system. That’s a good thing and a bad thing. It’s great if you found the old operating system a bit laggy like we did. But if you’re someone who likes to sideload apps, this streaming stick blocks that option; you’ll need one of the older models, like the 4K Plus or 4K Max for that.

Otherwise, it still offers the plug-and-play design you know and love, plus support for Amazon Luna, Xbox Game Pass, NordVPN, IPVanish, Alexa+, and Amazon Kids+.