WhatsApp has started testing a paid subscription tier called WhatsApp Plus, which adds a set of personalization options on top of the standard messaging experience, according to WABetaInfo.
The paid plan Meta is testing appears to be geared towards hardcore users who spend a lot of time in the app: subscribers get access to premium sticker packs with fullscreen overlay animations (visible to recipients without the plan), optional accent colors that replace the app’s default green across the UI, and alternate app icons ranging from minimal designs to textured effects like glitter, nebula, and fuzzy purple.
The plan also raises the pinned-chat limit from 3 to 20, adds 10 exclusive ringtones, and allows bulk application of custom themes and notification settings across chat lists.
While we don’t know how much the plan will cost when it goes live, the test interface currently shows €2.49 per month in Europe and $29 in Mexico. Based on the beta, users may eventually see a free one-month trial.
Otherwise, WhatsApp’s main functionality remains unchanged. Messaging, voice and video calls, status updates, and end-to-end encryption are still free, suggesting the paid tier sits alongside existing features rather than restricting anything that was previously unpaid.
Overall, it’s a test that was anticipated – Meta has been laying the groundwork for subscription revenue across its apps for some time. The company is already testing “Instagram Plus,” a new paid subscription service in select markets for roughly $1–$2/month. That plan offers premium features focused on Stories, such as anonymous viewing, 48-hour story duration, and analytics on re-watches.
The optional WhatsApp plan is currently available to a limited number of Android beta users, with a wider rollout planned over the coming weeks. iOS support is expected at a later stage, and the subscription is not expected to apply to WhatsApp Business.