Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max.
Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides.
New color options include Silver, Deep Blue, and Cosmic Orange.
A larger rear camera plateau houses three 48-megapixel cameras, and the antenna system wraps around it. The upgraded 48-megapixel Fusion Telephoto camera offers up to 8x optical zoom, up from the 5x limit on the iPhone 16 Pro models. Plus, there is now an 18-megapixel front camera with Center Stage support.
Other key features for these devices include an A19 Pro chip with a 6-core CPU and 6-core GPU for up to 40% faster sustained performance compared to iPhone 16 Pro models, a larger battery, a vapor chamber cooling system for improved thermal management, and much more.
Apple says the iPhone 17 Pro Max offers the longest battery life of any iPhone model ever, with up to 39 hours of video playback per full charge.
In the U.S., the iPhone 17 Pro starts at $1,099 with 256GB of storage, and the iPhone 17 Pro Max starts at $1,199 with 256GB of storage.
Pre-orders start Friday, September 12, ahead of deliveries to customers and in-store availability beginning Friday, September 19.
iOS 26 will be released on Monday, September 15.
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