Shukla has led a reboot since joining Lanvin in December 2021. The brand, which is now owned by China’s Lanvin Group (formerly Fosun Fashion Group), posted sales of €73 million in 2021 and €120 million in 2022. Lanvin sales decreased 7 per cent to €112 million in 2023 on the year prior but gross profit increased to €65 million from €61 million in 2022. In its annual earnings statement, the Lanvin Group attributed this improvement to “higher full-price sell-through, an increase in the balance of accessories versus ready-to-wear sales, a further shift to higher margin boutique sales, and better inventory management”.
The group — which also includes Austrian skinwear specialist Wolford, menswear brand Caruso and Italian shoemaker Sergio Rossi — debuted on the New York Stock Exchange in December 2022.
“As Lanvin Group’s flagship brand, Lanvin is an integral part of our family,” Zhen Huang, chairman of Lanvin Group said in a statement. “With the nomination of Peter Copping, we look forward to the maison’s continued transformation and growth.”
Copping will also work with Shukla on Lanvin Lab, the experimental space introduced last year. Lanvin Lab’s first creative partnership was a collection with American rapper Future.
“Jeanne Lanvin was a visionary of her time whose interests and passions extended far beyond fashion, as do my own,” said Copping in a statement. (He is famously passionate about interior design and antiques and even created a line of ‘haute cushions’ and throws named La Carlière, after his manor in Normandy.)
“I am certain that Peter’s outstanding talent and capacity to reinterpret the codes of the maison with curiosity and innovation make him the ideal candidate to drive success for Lanvin,” added Eric Chan, CEO of Lanvin Group.
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